Overview

Client is a life sciences and supplements company focused on reversing chronic illness and improving health. The company has grown it’s B2B customer acquisition channels tremendously over the past 4 decades but has struggled to develop high retention D2C and eCommerce relationships with end customers, greatly affecting customer LTV. Client sells its huge catalog of wellness products through a global network of 3000+ practitioners and pharmacies.

Approach

Brought in by the Company Board, Paragon and its team of Data Architects and Engineers worked closely with Client’s CEO, CIO and CMO to develop and execute on a global CRM + EDW (Microsoft and Salesforce) data strategy for 360 degree view of the customer. This effort included moving all regions (NAM, EU, ANZ) to a unified system of record. 

Results

The results of these efforts have unlocked new insights and touchpoints for the Client’s team, paving the way for the company to smash it’s previous $400M in annual revenue sales in the coming years. The company is on track to drive more D2C sales through global headless commerce (baseline 35%, now heading towards 50%, including B2B2C)